Module Eight
Cognate:
Information Literacy
Marketing INformation
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Examples of objectives covered:
3rd and 4th grade
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Explain the degree to which an advertisement is true
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Discuss strategies to make informed choices
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Recognize exaggeration and claims
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Determine relevant information in advertisements
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Identify target audiences for specific advertisements
...and more
5th and 6th grade
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Discuss how advertising influences choices
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Identify fallacies of logic in advertisement
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Discuss how products and messages are tailored for target audiences
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Identify sources of marketing information (surveys, market research, customer feedback, interviews, etc.)
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Create advertisements for a target audience
...and more
7th and 8th grade
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Understand persuasive techniques in advertisement and marketing
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Discuss how products and messages are tailored for target audiences
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Identify ethical considerations in marketing
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Identify methods of political marketing
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Discuss strategies to make informed choices with marketing -- advertisements, political marketing, and other types of marketing
...and more
9th and 10th grade
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Identify relevant information and possible misinformation in actual commercials and advertisements
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Recognize common persuasive techniques used in advertising, such as emotional appeals, testimonials, celebrity endorsements, and fear tactics
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Challenge or critique advertising claims, supporting arguments with evidence and reasoning
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Identify sources of marketing information (surveys, market research, customer feedback, interviews, etc.)
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Compare and contrast political marketing with propaganda
...and more